It is evident the demand for gold is being driven by investors and not by the usual demand factors such as jewellery. In their latest report, the United States Mint, states that sales of its one-ounce American Eagle gold bullion coins have rocketed to some 1,030,000 year to date. Sales for the one ounce American Eagles in 2008 were 710,000 ounces and 140,000 ounces a year before. Source